Grow your business by focusing on the patient experience. 
How SM2 Can Help 
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Financials and Spending


Choreography and Workflow


Websites and Reviews

Messaging and Marketing

Team Leadership Development

Financials and Spending

Ever wonder if you’re spending too much in certain areas of the practice?   We can help assess and identify areas for improvement.  


"One single recommendation by Shareef’s team has saved us over $9K each month."   - CFO of a multi-location practice in the northeast

Choreography and Workflow

A great experience does not happen by accident.   We can help design the patient experience “door to door” from the moment they arrive untill the moment they depart. 

"Covid-19 made us re-think the entire patient visit; we made it safer and also a much better experience with input from Shareef."   - Supervisor of Patient Counselor team at a busy refractive practice in California

Websites and Reviews

Patients go online before they ever contact your practice.  Most websites fail to effectively attract new patients and simply engage them to set up an appointment.  We can fix this as well as improve how you capture reviews. 


"I didn’t realize how bad my website was until Shareef’s team showed us the analysis.  We took his recommendations and now see a 15% increase in procedures as a result."   - Surgeon in Northern California

Messaging and Marketing 

Words Matter! - This applies to what you say to patients as well as what you say in all of your marketing.  We can help refine your messaging so it resonates and causes patients to take action.   

​​​​​​​"Shareef analyzed my patient consultation down to the word and helped me rewrite the script I was using to educate patients on their options.  What a difference!"    - Ophthalmologist in Northern Michigan

Team Leadership and Development

Leadership development is for everybody in the practice, not just the doctors and administrators.   We can develop customized engagements that help build culture as well as performance practice-wide. 

"Shareef’s ideas helped electrify the whole team and how each of us approaches the day."    - Surgeon in the upper midwest