You’re Wasting Your Time - Increasing efficiency in the refractive practice.

Most of what has been written on refractive surgery has focused on making the practice (surgeon, staff, marketing) more effective. Given the size of refractive surgery’s opportunity and the relatively low penetration thus far relative to the market’s potential, focusing on effectiveness makes sense. That is, we need to explore ways to make refractive surgery more attractive to more of the population. Of equal value to a practice’s effectiveness is the concept of practice efficiency…

Tags: , , , , ,

 

Download the full article