What Business are You In?
Shareef Mahdavi explains how to approach external marketing and patient consultations to strengthen the perceived value and make your practice more efficient.
Date: March 2009 – Length | 3:12 minutes
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“You must understand what business you’re really in if you want to bond with your customers.” – SM
“We need to change the way consumers experience healthcare one physician at a time.” – SM
“Quality is defined by the customer, who uses a much wider lens than you do.” – SM
“Do not compete on price. It is the death spiral for your business.” – SM
“The word ‘selling’ comes from the Scandinavian ‘selzig’ which means to serve.” – SM
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