Top 10 Marketing Mistakesby Refractive Surgeons

1. Surgeon-centric vs. Patient-centric Most medical practices are designed for the convenience of the doctor rather than the customer. In refractive surgery, a major symptom of this problem has been the attempt to differentiate based on technology (important to the surgeon) rather than on the benefits of the procedure (important to the customer)…

Tags: , , , , , , ,

Download the full article