The World of Ice cream and Enhancing the Customer Experience


July is ice cream month, and this frozen delicacy illustrates the history of economic progress and how the value for an offering can increase over time.

I’ve noticed ice cream taking a definite upscale turn lately, as evidenced by five ice cream trends noted in the LATEST ISSUE of Sunset Magazine.

More than just a fun food, ice cream has some lessons for us, as shown in this video originally published last summer. This video shows examples of customization, celebration and acknowledgement of customers…all ideas you can bring to your practice or business. Most are simple and cost little to implement, yet can have a big impact on the customer experience.

Date: July 2009  – Length | 6:18 minutes

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