
When first introduced last year by Nintendo of America, Inc. (Redmond, WA), the Wii (pronounced we) videogame console didn’t attract much attention. Hard-core video gamers, the customer base that drives the industry, had come to expect higher-resolution graphics and faster processing speeds such as those offered by the Xbox 360 (Microsoft Corporation, Redmond, WA) and Playstation 3 (Sony Computer Entertainment America, Inc. , Foster City, CA)…
Tags: wii, Nintendo, Industry, Customer