The Wii and Mii

What experience-based products teach about breaking the mold on industry growth.

When first introduced last year by Nintendo of America, Inc. (Redmond, WA), the Wii (pronounced we) videogame console didn’t attract much attention. Hard-core video gamers, the customer base that drives the industry, had come to expect higher-resolution graphics and faster processing speeds such as those offered by the Xbox 360 (Microsoft Corporation, Redmond, WA) and Playstation 3 (Sony Computer Entertainment America, Inc. , Foster City, CA)…

Tags: wii, Nintendo, Industry, Customer