Starbucks Secret to SuccessWhat refractive surgery can learn from premium coffee.

Starbucks Corporation (Seattle, WA) has become much more than a large national chain. I’ve long been a fan of how this company has been able to create tremendous value for what was once just a plain cup of coffee. Those several pennies’ worth of ingredients, once fully customized (there are reportedly over 10, 000 different ways you can have your Starbucks cup of coffee made) and served in a pleasant ambience, now fetch $4 a cup, earning the company the nickname Four bucks…

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