The Power of a Patient BaseYour LASIK alumni are critical to relationship marketing.

After years of refractive surgeons’ complaining about the high cost of marketing to attract patients, I am amazed at the lack of attention paid to those patients who have already had refractive surgery. I think of them as the “alumni” of your refractive surgery program, primarily because they have gone through the emotional trials and tribulations leading up to their decision to undergo refractive surgery…

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