The Mindset of the Refractive PatientUsing what we have learned so far to improve how we attract consumers.

When laser refractive surgery became available in the US in 1995, the refractive surgery market included fewer than 1, 000surgeons who had performed radial keratotomy(RK) or automated lamellar keratomileusis on a total of 400, 000 patients. Ten years later, approximately4, 000 US ophthalmic surgeons have performed a combined lamellar/laser procedure (LASIK) on more than 4 million patients. refractive surgery has emerged as its own consumer product category, with high public awareness of LASIK—a stark contrast to earlier days of refractive surgery, when consumers were trying to understand the difference between RK and PRK…

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