The Marketing Challenges of Customized AblationCustomized ablation is a whole new game that requires a new way of thinking for most refractive surgeons.

There’s a lot of buzz in the ophthalmic profession about customized ablation. As we enter the next era in laser vision correction, there will be new challenges in building greater market penetration among consumers. The approvals of customized treatments represent an incredible opportunity for refractive surgeons to grow their businesses and the entire surgical category…

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