The Experience Is the MarketingSurgeons need to shift their focus to attract patients.

Throughout 2007 I have highlighted companies whose products and services excel in their respective industries via my column and in various other articles for Cataract & refractive Surgery Today. My editorials took us well outside the ophthalmic industry to see what one can learn from personal music players, gourmet coffee, warehouse shopping, fine dining, charitable giving, video gaming, and even outdoor adventures…

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