The Early Adopter of Refractive SurgeryWhy meeting the needs of today’s patients is critical to building the future market.

refractive surgery providers spend a lot of guesswork trying to determine the size of the consumer market for LASIK. Although this effort is admirable, judgments are often made based on data that can be misleading, such as current or past procedural volumes, the population in the market area surrounding the practice, a recent positive (or negative) national news story, or marketing tactics employed by other providers…

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