PREMIUM PRACTICE TODAY: Word of Mouth in the Digital Age
Does your virtual reputation reflect your real-world practice? The Internet has changed people’s lives in ways they might not have fathomed just a decade ago. One of the ways it has had an impact on the lives—and reputations—of surgeons is with online rat-ings and reviews. In contrast to word-of-mouth impressions shared by patients with a handful of family and friends, reviews on sites like HealthGrades.com (http://beta.healthgrades.com) are available for the masses to peruse at their leisure… Download the full blog ...
Read MorePREMIUM PRACTICE TODAY: The Happening
Staging an event—or participating in one—can help introduce potential patients to a practice in an up-close and personal way. Your surgical skills are stellar, and you have the out-comes to prove it. In the competitive world of refractive cataract surgery, however, it takes more than word-of-mouth referrals and a well-designed Webpage to attract the volume of patients necessary to convert significant numbers to premium implants… Download the full blog ...
Read MoreGroupon for Surgery: A Bad Idea
Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered. I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event. While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...
Read MoreSocial Media Helps The Help
A recently released movie called “The Help” finished this past weekend as the top grossing movie, beating out bigger budget flicks about apes, kids, and a re-made barbarian. What’s remarkable about this feat is that The Help didn’t open as the top movie its first week. Opening week sets the tone for a movie’s revenue trajectory, and revenue as well as ranking typically fall with each succeeding week a movie is in theaters. The Help broke that trend, appealing to males and females 35 years and older. Several movie analysts have stated that social media had a big...
Read MoreTipping the Market in Your Favor
Fanning the flames ignited by word-of-mouth marketing. In 1996, laser vision correction was hardly known beyond the circles of eye care professionals and a few thousand patients. In October 1999, however, LASIK became known to all as Tiger Woods’ became the most famous pair of eyes among more than one million that had undergone the procedure. The skyrocketing awareness of LASIK between those two dates occurred without any organized promotional launch or national media effort… Tags: LASIK, Word-of-Mouth, Vision, Market, consumers, surgery, Laser Vision Correction, Refractive surgery,...
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