PREMIUM PRACTICE TODAY: Word of Mouth in the Digital Age

Posted by on Jun 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Word of Mouth in the Digital Age

Does your virtual reputation reflect your real-world practice? The Internet has changed people’s lives in ways they might not have fathomed just a decade ago. One of the ways it has had an impact on the lives—and reputations—of surgeons is with online rat-ings and reviews. In contrast to word-of-mouth impressions shared by patients with a handful of family and friends, reviews on sites like HealthGrades.com (http://beta.healthgrades.com) are available for the masses to peruse at their leisure…       Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Happening

Posted by on Nov 27, 2011 in Editor

PREMIUM PRACTICE TODAY: The Happening

Staging an event—or participating in one—can help introduce potential patients to a practice in an up-close and personal way. Your surgical skills are stellar, and you have the out-comes to prove it. In the competitive world of refractive cataract surgery, however, it takes more than word-of-mouth referrals and a well-designed Webpage to attract the volume of patients necessary to convert significant numbers to premium implants…             Download the full blog       ...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Social Media Helps The Help

Posted by on Aug 23, 2011 in Blog

A recently released movie called “The Help” finished this past weekend as the top grossing movie, beating out bigger budget flicks about apes, kids, and a re-made barbarian.  What’s remarkable about this feat is that The Help didn’t open as the top movie its first week.   Opening week sets the tone for a movie’s revenue trajectory,  and revenue as well as ranking typically fall with each succeeding week a movie is in theaters.    The Help broke that trend, appealing to males and females 35 years and older.  Several movie analysts have stated that social media had a big...

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Tipping the Market in Your Favor

Posted by on Jul 6, 2003 in Article, Published Works

Tipping the Market in Your Favor

Fanning the flames ignited by word-of-mouth marketing. In 1996, laser vision correction was hardly known beyond the circles of eye care professionals and a few thousand patients. In October 1999, however, LASIK became known to all as Tiger Woods’ became the most famous pair of eyes among more than one million that had undergone the procedure. The skyrocketing awareness of LASIK between those two dates occurred without any organized promotional launch or national media effort… Tags: LASIK, Word-of-Mouth, Vision, Market, consumers, surgery, Laser Vision Correction, Refractive surgery,...

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