Is LASIK Dead?

Posted by on Aug 10, 2011 in Article, Published Works

Is LASIK Dead?

A long-term perspective on this elective surgical procedure. I have had the privilege to help commercialize laser vision correction for nearly 2 decades, beginning with the excimer laser’s FDA clinical trials and the international experience of the early 1990s… Tags: Refractive surgery, Procedure, LASIK, Cataract and Refractive Surgery, Laser Vision Correction, Cataract, Vision Correction, surgery, Experience, Vision Download the full article   ...

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Future Growth in LASIK: Understanding and Reaching Generation Y

Posted by on Mar 7, 2008 in Article, Published Works

Future Growth in LASIK: Understanding and Reaching Generation Y

Since its commercial introduction to the US in 1995, Laser Vision Correction has evolved significantly in terms of technology and technique. Today, refractive surgeons agree that the procedure now available to consumers, called the iLASIK™ procedure(the combination of the Advanced CustomVue® Procedure and the IntraLase® Method of flap creation), is far superior to the technology and technique used in the first years following the initial FDA approval… Tags: surgeons, Technology, Vision Correction, Vision, Laser Vision Correction, Refractive Surgeons, Procedure, LASIK, surgery,...

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Good – The Enemy of Great

Posted by on Apr 16, 2006 in Article, Published Works

Good – The Enemy of Great

Why refractive surgeons must adopt a philosophy of continuous improvement. This past fiscal quarter, the refractive surgery industry in the US reached a milestone: 10 million eyes have now undergone laser vision correction since the first excimer lasers received FDA approval 1 decade ago. That’s 5 million Americans who are ambassadors for LASIK as well as for the new generation of refractive procedures available to surgeons and their patients… Tags: Refractive Procedures, Continuous Improvement, Industry, LASIK, refractive, Vision Correction, Patients, surgeons, Vision,...

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IntraLase’s International Expansion A Growing Global Presence

Posted by on Jan 11, 2006 in Published Works, Report

IntraLase’s International Expansion A Growing Global Presence

Twenty years after laser vision correction was first performed, the technology utilized in the procedure today has improved dramatically to make the procedure (now known as “LASIK”) even safer and better than before. One of the key transitions currently underway in many markets is in how the corneal flap is created, moving from a “bladed” approach with traditional microkeratomes to an “all laser” approach utilizing the femtosecond laser as well as the excimer… Tags: laser, Procedure, Vision Correction, flap, Laser Vision Correction, traditional microkeratomes, Technology,...

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Tipping the Market in Your Favor

Posted by on Jul 6, 2003 in Article, Published Works

Tipping the Market in Your Favor

Fanning the flames ignited by word-of-mouth marketing. In 1996, laser vision correction was hardly known beyond the circles of eye care professionals and a few thousand patients. In October 1999, however, LASIK became known to all as Tiger Woods’ became the most famous pair of eyes among more than one million that had undergone the procedure. The skyrocketing awareness of LASIK between those two dates occurred without any organized promotional launch or national media effort… Tags: LASIK, Word-of-Mouth, Vision, Market, consumers, surgery, Laser Vision Correction, Refractive surgery,...

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