CLEO 2012 (Optical Society of America)

Posted by on Mar 21, 2012 in Engagements

CLEO 2012 (Optical Society of America)

May 9, 2012 (San Jose, CA) Speaking | “Femtosecond Technology Comes of Age in Ophthalmology” During the past decade, the femtosecond laser has emerged to become widely used in refractive surgery.  This process began with LASIK and now continues with cataract surgery, the two most widely performed surgical procedures (elective surgery and traditional surgery, respectively) in the US and likely worldwide.  This talk will review the history of commercialization of this technology. Panel Description: The introduction of femtosecond lasers to improve vision has revolutionized...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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