Carl Zeiss ASCRS symposium

Posted by on Mar 21, 2012 in Engagements

Carl Zeiss ASCRS symposium

April 21 , 2012 (Chicago, IL) Hosting & Interviewing | “Technology That Matters:  Candid Conversations with Three Leaders”   City/State/Country: Chicago, Illinois USA Venue: Hyatt McCormick Place Hotel – CC10 Date: Saturday, April 21, 2012 Registration: 11:30 AM – 12:00 PM (and lunch) Meeting Time: 12:00 PM – 1:00 PM Room Location: CC10 Supported By: Carl Zeiss Meditec   Faculty Ike K. Ahmed, MD, FRCSC Roger F. Steinert, MD R. Bruce Wallace, III, MD For details and registration, go to:...

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Speaking | Hawaiian Eye 2012

Posted by on Feb 9, 2012 in Engagements

January 20, 2012 (Maui, HI)   Speaking | Hawaiian Eye 2012 Shareef’s Topic: “Marketing of Premium Cataract Surgery”   “As the field of ophthalmology constantly changes, so will Hawaiian Eye’s program content. In 2012, we’ll take your skills to the next level and explain how to incorporate cutting-edge procedures into your practice, such as femtosecond laser-assisted cataract surgery and combined cataract and glaucoma procedures. In addition to today’s hot topics, you’ll receive a comprehensive update on every aspect of your practice, including...

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Speaking | Medflow User Group Meeting 2012

Posted by on Feb 9, 2012 in Engagements

January 8-9, 2012 (Charlotte, NC)   Speaking | Medflow User Group Meeting 2012 Shareef’s Topic: “EHR and the Customer Experience for Your Patients: Thoughts for the Road”   The meeting will focus on two days of sessions geared toward giving you the direction needed to successfully achieve Meaningful Use and receive federal stimulus payments. The meeting will be conducted in a hands-on environment led by knowledgeable members of the Medflow staff as well as members of the eye care community whose practices have achieved Meaningful Use. The Meeting is open to...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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