PREMIUM PRACTICE TODAY: Online Reputation Management

Posted by on Sep 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Online Reputation Management

Online Testimonials Can Be a Boon to Your Practice When it comes to patients’ testimonials, word of mouth can more appropriately be described as “word of mouse.” The Internet has created a brave new world for surgeons, where they are no longer in control of their brand image or reputation. Web sites that review products and services have evolved now to review doctors, either as another category (eg, Yelp.com) or as the sole reason for the Website’s existence (eg, RateMDs.com)…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Adding Ancillary Services to Your Premium Practice

Posted by on Jul 12, 2010 in Editor

PREMIUM PRACTICE TODAY: Adding Ancillary Services to Your Premium Practice

Premium Practice Today is a monthly feature section in CRSToday providing articles and resources to assist surgeons and their staff in the pursuit of premium practice development to facilitate exceptional experiences for patients and business success…                   Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

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The Experience Is the Marketing

Posted by on Nov 7, 2007 in Article, Published Works

The Experience Is the Marketing

Surgeons need to shift their focus to attract patients. Throughout 2007 I have highlighted companies whose products and services excel in their respective industries via my column and in various other articles for Cataract & refractive Surgery Today. My editorials took us well outside the ophthalmic industry to see what one can learn from personal music players, gourmet coffee, warehouse shopping, fine dining, charitable giving, video gaming, and even outdoor adventures… Tags: Economy, surgeons, Customer Experience, Customer, Fine Dining, Leadership, Cataract & Refractive...

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