PREMIUM PRACTICE TODAY: Avoiding Analysis Paralysis: How to Choose an EHR System

Posted by on Aug 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Avoiding Analysis Paralysis: How to Choose an EHR System

Selecting an EHR system is complicated for all of the same reasons it is beneficial: it affects every level of the practice. For far too long, the health care industry has found itself exempt from the norms of customer service that are found across most other businesses. Electronic health records (EHRs) have the potential to help medical practices close the gap in this area by converting their paper records to digital charts. This month’s Premium Practice Today highlights several offices that have made the switch and offers their...

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PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

Posted by on Apr 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

The Web site should reflect your practice’s position as a premium provider. Every day in the United States, 175 million people use the Internet. According to Pew Research, 84%of them are searching for information about health care services, more than half are doing soon behalf of another party, and 44% have reviewed someone’s commentary on the topic…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Telephone

Posted by on Mar 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Telephone

An Integral Tool for Marketing Your Premium Practice. Premium practices must continually strive to improve the level of service they provide to customers. One often-neglected but essential area in need of enhancement is the call center…               Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Price as a Cue for Quality | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Price as a Cue for Quality | Shareef Mahdavi

Price as a Cue for Quality | Shareef Mahdavi   The price of a good or service can have a significant impact on the perceived quality. Shareef Mahdavi shows the importance of exercising prudence when setting prices on elective procedures Date: March 2009  – Length | 4:23...

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