When Mayday Becomes Payday

Posted by on Sep 26, 2013 in Blog

One of the trickiest issues with technology is how to effectively support customers.    This can be as simple as helping customers recover their login to a password protected website or as complicated as setting up a new home entertainment system.   Today,  Amazon chief Jeff Bezos unveiled Mayday, a really cool approach to tackling this issue.  When you press a special “Mayday” button on their Kindle tablet, a live person appears in a video screen to help.  Within 15 seconds.  And they can takeover your screen and help you through whatever is frustrating you.     This is a...

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My Own Personal Nordstrom Story

Posted by on Jul 9, 2013 in Blog

Most of you have heard the legendary story about how someone returned a set of tires to Nordstrom, which they took back no questions asked.   It’s part of their legacy for legendary service and taking care of the customer. A few months ago, I went to pick up two pairs of suit pants that were needed for a business trip starting the following day.  After 20 minutes, he asked if they could deliver them to my home later that evening, so I left the store and headed back to my office.  Around 5 pm, I received a phone call from Justin, the now exasperated (and embarrassed) manager who said...

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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A Taste of Merlindia

Posted by on Sep 15, 2011 in Blog

The gourmet food truck has emerged as a new dining category in many larger American cities, giving urban workers additional lunchtime options and aspiring chefs a new means of delivering their fare besides having to open a restaurant. The trend has even spawned its own reality show, The Great Food Truck Race on The Food Network.   We traveled to Merlindia (via Washington, DC) to check out one of the more popular food trucks (as evidenced by the long lines) offered by The Fojol Brothers. In this video segment, you will see how their use of theming – which engages employees and...

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A Taste of Merlindia | Interview with The Fojol Brothers

Posted by on Sep 15, 2011 in Videos

A Taste of Merlindia | Interview with The Fojol Brothers

A Taste of Merlindia   The gourmet food truck has emerged as a new dining category in many larger American cities, giving urban workers additional lunchtime options and aspiring chefs a new means of delivering their fare besides having to open a restaurant. The trend has even spawned its own reality show, THE GREAT FOOD TRUCK RACE on The Food Network. We traveled to Merlindia (via Washington, DC) to check out one of the more popular food trucks (as evidenced by the long lines) offered by The Fojol Brothers. In this video segment, you will see how their use of theming — which...

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