Building a World-Class Refractive Practice

Posted by on Nov 30, 2008 in Videos

Building a World-Class Refractive Practice

Building a World-Class Refractive Practice   This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering...

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Participant Testimonials | Building a World-Class Refractive Practice

Posted by on Nov 1, 2008 in Videos

Participant Testimonials | Building a World-Class Refractive Practice

Participant Testimonials | Building a World-Class Refractive Practice   Listen to testimonials from participants of the “Building a World-Class Refractive Practice” seminar. This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends...

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How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

Posted by on Mar 20, 2008 in Article, Published Works

How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

The realm of elective medicine has created a unique opportunity as well as placed a significant burden on the ophthalmic surgeon who performs refractive surgery. Collecting money directly for a medical procedure requires the refractive practice to be skilled in retail as well as clinical care… Tags: Refractive Practice, Procedure, Price, Pricing, surgery, surgeons, Refractive surgery, Money Download the full article   ...

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Ideas In Action: New Meanings for Old Sayings

Posted by on Jul 19, 2007 in Blog

July 2007 It’s not what you say, it’s how you say it If it ain’t broke, don’t fix it Getting back to basics     In my marketing work with medical device companies and their customers, I’m finding that some of those old sayings that have been around forever have new meaning that’s applicable in the world of elective medicine. It’s not what you say, it’s how you say it Parents learn quickly that with kids, it’s important to teach about tone and manner in conversation. These little lessons seem to have a big impact, not only on the playground but throughout life....

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Telephone Improvement Project: A Skills Assessment of Refractive Surgery Providers

Posted by on Aug 16, 2006 in Published Works, Report

Telephone Improvement Project: A Skills Assessment of Refractive Surgery Providers

In the refractive practice, the “point of entry” for virtually all interested LASIK candidates is via an initial telephone call to the Provider to learn more about refractive surgery services. Given the significance of the telephone as a tool to convert interest in LASIK into the next step in the consumer decision process, SM2 Consulting conducted a study designed to quantify the level of skill employed in answering phone inquiries from prospective LASIK patients, with the goal of helping practices improve conversion rates… Tags: Telephone call, Refractive Practice, LASIK,...

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