PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

Posted by on Oct 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

But first, define what it means in your practice. The word premium is a term that shifts meaning in the blink of an eye. When used as an adjective, it means “of exceptional quality or greater value than others of its kind.” When premium modifies practice, it can mean any number of things, but the vast majority of cataract and refractive surgeons would probably say that describing their practice as premium would be accurate…           Download the full blog       ...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Price as a Cue for Quality | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Price as a Cue for Quality | Shareef Mahdavi

Price as a Cue for Quality | Shareef Mahdavi   The price of a good or service can have a significant impact on the perceived quality. Shareef Mahdavi shows the importance of exercising prudence when setting prices on elective procedures Date: March 2009  - Length | 4:23...

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It’s Time To Invest

Posted by on Nov 11, 2008 in Article, Published Works

It’s Time To Invest

Today’s down economy is a window of opportunity. Each year, a word or phrase emerges that encompasses my current thinking about refractive surgery and its role in society’s marketplace. In 2006, I explored the theme of quality for Cataract & Refractive Surgery Today’s columns. In 2007, customer experience dominated most of the topics I covered… Tags: Experience, surgery, Cataract, Quality, time, Economy, premium, Customer Experience, Refractive surgery, Customer Download the full article   ...

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