The Real “Real Thing”

Posted by on Jan 25, 2012 in Blog

The Coca Cola Corporation spends untold millions of dollars each year trying to convince the public that their product is the real thing.  The length of the soda section in most supermarkets  attests to the success in building their bra

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Made in America: The Return Of Innovation

Posted by on Sep 11, 2011 in Videos

Made in America: The Return Of Innovation

Made in America: The Return Of Innovation   If you find yourself wondering what’s happened to innovation and the ability for Americans to invent new products, you will want to watch this video tour of Tech Shop SF, a member-based place (Kinda like your high school woodshop… on steroids!) where people can bring their dreams to life by prototyping new product concepts. Have you seen that little “square” that attaches to the iPhone and iPad for credit card transactions? It was invented at Tech Shop, and it is among hundreds of new ideas coming to the marketplace....

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Eyemaginations Testimonial

Posted by on Feb 25, 2010 in Videos

Eyemaginations Testimonial

Eyemaginations Testimonial   Recently, Eyemaginations released a new product that I believe redefines how we influence patients’ behavior before and after office visits. 3D-Eye Home is part of a long-term trend of decentralizing patients’ medical experience by moving educational events/encounters from the doctor’s office to their homes…. The 3D-Eye Home platform addresses one of the key sticking points in medicine: the communication gap between doctors and patients that results in lower compliance. Practices do not need to use 3D-Eye Office to use 3DEye Home....

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Ideas in Action: iPod Ergo Sum

Posted by on Aug 17, 2007 in Blog

August 2007 iPod Ergo Sum It’s Okay to Take a Bite Creating Leverage     iPod Ergo Sum Those of you who took Latin class in your school days will recognize the play on one of its most famous phrases, Cogito Ergo Sum. Written in 1637 by philosopher Descartes, I think, therefore I am became foundational to western thought and philosophy. 370 years later, a company called Apple is changing the way we think about goods and services for working (iMac and iBook), communicating (iPhone), lounging (Apple TV) and listening (iTunes). The largest driver of all these products is also...

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CK: Worth a Second Look?

Posted by on Nov 4, 2005 in Article, Published Works

CK: Worth a Second Look?

Conductive keratoplasty and its role as a primary and a rescue procedure. This is the second in a series of articles that highlights results from market studies on topics of interest to refractive surgeons. These studies comprise original research conducted by SM2 Consulting of Pleasanton, California. refractive surgery has evolved beyond the era when it was defined by a single procedure such as RK and then LASIK. Today, there are laser and non laser corneal treatments and the first of many IOLs for lenticular treatments… Tags: surgeons, Refractive Surgeons, patient, Technique,...

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