Is LASIK Dead?

Posted by on Aug 10, 2011 in Article, Published Works

Is LASIK Dead?

A long-term perspective on this elective surgical procedure. I have had the privilege to help commercialize laser vision correction for nearly 2 decades, beginning with the excimer laser’s FDA clinical trials and the international experience of the early 1990s… Tags: Refractive surgery, Procedure, LASIK, Cataract and Refractive Surgery, Laser Vision Correction, Cataract, Vision Correction, surgery, Experience, Vision Download the full article   ...

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Wavefront-Guided Custom Cataract™ Surgery

Posted by on Apr 17, 2011 in Published Works, Report

Wavefront-Guided Custom Cataract™ Surgery

A New Value Proposition for Cataract surgeons In the spring of 2009, WaveTec Vision (Aliso Viejo, CA)began commercializing a new device for cataract surgeons based on a simple premise: providing refractive information during the procedure would help improve clinical results achieved following the procedure… Tags: Data, WaveTec Vision, surgeons, Results, Vision, Cataract, Simple, surgery, intra-operative, Procedure Download the full article   ...

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VISX Logo-a-Gogo Contest Winners

Posted by on Jun 23, 2009 in Videos

Those of you who are part of the LASIK community will enjoy this brief show of winners from the Logo-a-Gogo contest held in the summer of ’99. Over 125 surgeons’ practices showed how they were using the VISX logo to promote LASIK and the One Millionth VISX laser procedure performed in the United States. From Nashville to the Hollywood Hills.     Shareef Mahdavi President, SM2 Consulting   Download the full...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

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