PREMIUM PRACTICE TODAY: What Sets Us Apart?

Posted by on Jul 28, 2013 in Editor

PREMIUM PRACTICE TODAY: What Sets Us Apart?

One of these things is not like the others. Since the dawn of refractive surgery, ophthalmic surgeons who depended at least partially on out-of-pocket payments had to establish fair yet competitive pricing and have a system in place to ensure timely compensation. As the business of performing elective ophthalmic surgery evolves, cataract and refractive surgeons can look to cosmetic surgeons, aesthetic dermatologists, maxillofacial surgeons, and others to learn how to flourish in the self-pay environment…         Download the full blog       ...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

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How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

Posted by on Mar 20, 2008 in Article, Published Works

How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

The realm of elective medicine has created a unique opportunity as well as placed a significant burden on the ophthalmic surgeon who performs refractive surgery. Collecting money directly for a medical procedure requires the refractive practice to be skilled in retail as well as clinical care… Tags: Refractive Practice, Procedure, Price, Pricing, surgery, surgeons, Refractive surgery, Money Download the full article   ...

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Ideas In Action: Pianos, Ice Cream and You

Posted by on Apr 21, 2007 in Blog

April 2007 Pianos, Ice Cream and You The big “E” The Fine Print     You might not have put this together, but Steinway (the legendary piano maker) and Cold Stone (the fast growing ice cream chain) have a lot more in common than many realize. Both have some unique approaches to satisfying customers and building their business brands. Both have built their reputations without advertising (one over the past 150 years, the during the past 5). Pianos, Ice Cream and You When you buy a Steinway, one of the benefits is that the company arranges a concert by a pianist in your...

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