Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

Read More

Is LASIK Dead?

Posted by on Aug 10, 2011 in Article, Published Works

Is LASIK Dead?

A long-term perspective on this elective surgical procedure. I have had the privilege to help commercialize laser vision correction for nearly 2 decades, beginning with the excimer laser’s FDA clinical trials and the international experience of the early 1990s… Tags: Refractive surgery, Procedure, LASIK, Cataract and Refractive Surgery, Laser Vision Correction, Cataract, Vision Correction, surgery, Experience, Vision Download the full article   ...

Read More

Price as a Cue for Quality | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Price as a Cue for Quality | Shareef Mahdavi

Price as a Cue for Quality | Shareef Mahdavi   The price of a good or service can have a significant impact on the perceived quality. Shareef Mahdavi shows the importance of exercising prudence when setting prices on elective procedures Date: March 2009  - Length | 4:23...

Read More

Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

Read More

Staffing for the Premium Patient Experience

Posted by on Apr 11, 2008 in Article, Published Works

Staffing for the Premium Patient Experience

Your employees are key to your strategy. When developing a premium patient experience, surgeons need to pay attention to four critical variables: price (what you charge); quality (as defined by the patient); experience (of your patient while under your care); and your staff (those individuals responsible for staging the experience)… Tags: employees, premium, patient, Quality, Economy, Experience, Price, surgeons, Attention, Your Patient Download the full article   ...

Read More