PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

Posted by on Jan 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

If you do not cultivate your practice’s “brand,” the marketplace will do it for you. It is not unusual to equate the term brand with the instantly recognizable logos of popular consumer goods and services. The term branding, however, actually represents quite a bit more, including consumers’ feelings and perceptions regarding all manner of tangibles, including people, places, and things. Like it or not, experts say, your practice is a brand…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Health Care Reform: Past, Present, and Future

Posted by on Nov 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Health Care Reform: Past, Present, and Future

How will the Affordable Care Act affect your practice? Whether you call it health care reform, The Patient Protection and Affordable Care Act, the Affordable Care Act (ACA), or Obamacare, chances are that your practice has already felt the effects of this initiative that aims to ensure health care coverage for every US citizen. As John Hovanesian, MD, of Harvard Eye Associates, Laguna Hills, California ( www.harvardeye.com), puts it, “Health care reform will affect everyone’s practice at some level…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

Posted by on Oct 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

But first, define what it means in your practice. The word premium is a term that shifts meaning in the blink of an eye. When used as an adjective, it means “of exceptional quality or greater value than others of its kind.” When premium modifies practice, it can mean any number of things, but the vast majority of cataract and refractive surgeons would probably say that describing their practice as premium would be accurate…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Social Media Update

Posted by on Sep 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Social Media Update

Common sense in social networking: there’s no app for that. Social media has cemented itself in the infrastructure of society and made serious inroads into health care. Almost 90% of physicians use at least one site for personal needs and more than 65% for professional purposes, according to “Doctors, Patients & Social Media,” a QuantiaMD report….               Download the full blog       ...

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PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Posted by on Aug 28, 2013 in Editor

PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Hindsight is 20/happy. The evolution of cataract and refractive surgery has taken surgeons on a wild ride over the past 25 years. Phacoemulsification revolutionized the removal of cataracts, and the Centers for Medicare & Medicaid Services eviscerated reimbursement…               Download the full blog       ...

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