PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Posted by on May 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Premium lenses and refractive lens exchange potentially increase the medicolegal risk for surgeons. Premium IOLs and laser cataract surgery, as well as other elective and semielective advances, provide additional benefits to patients but also additional costs. For the surgeon, these developments offer the opportunity to better satisfy patients and grow his or her practice, but they also pose unique challenges that can blur the ethical boundaries that were once clearly etched…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Posted by on Apr 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Being in the “elective” mindset is quite different from being in the insurance mindset. There are specialties dedicated to elective procedures, there are specialties dedicated to insurance-covered procedures, and then there is ophthalmic surgery, which straddles the two spheres not only within the same practice but increasingly within the same procedures…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: How’s Business?

Posted by on Mar 28, 2014 in Editor

PREMIUM PRACTICE TODAY: How’s Business?

Making the most of economic trends. When you were working 36-hour residency shifts or lobbying for that coveted cornea fellowship, odds are you did not feel an affinity toward the average small-business owner. After a decade or more in practice, however, you are probably as attuned to the challenges of entrepreneurship as you are to those of anterior segment surgery…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: What’s the Big Idea?

Posted by on Feb 28, 2014 in Editor

PREMIUM PRACTICE TODAY: What’s the Big Idea?

Ophthalmology attracts innovators like nectar attracts bees. Big ideas and the innovators who conceived them built the subspecialty that is widely known today as refractive cataract surgery. Giants of surgery—like Charles Kelman, who essentially reinvented cataract surgery with the development of phacoemulsification, José Barraquer, who was responsible for…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

Posted by on Jan 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

If you do not cultivate your practice’s “brand,” the marketplace will do it for you. It is not unusual to equate the term brand with the instantly recognizable logos of popular consumer goods and services. The term branding, however, actually represents quite a bit more, including consumers’ feelings and perceptions regarding all manner of tangibles, including people, places, and things. Like it or not, experts say, your practice is a brand…           Download the full blog       ...

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