Physician, know thyself before hiring

Posted by on Jun 19, 2016 in Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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SEO vs SEM: Which will serve you better?

Posted by on Jun 18, 2016 in Article, Published Works

SEO vs SEM: Which will serve you better?

In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important… Tags: Management, Search Engine Optimization, Search Engine Marketing, medical care, Survey Download the full article   ...

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PREMIUM PRACTICE TODAY: Building a Better Staff

Posted by on Jan 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Building a Better Staff

Employing the best staff has a lot to do with being the best employer. Whether you are the head honcho and only physician in an up-and-coming cataract and refractive surgery practice or the CEO of an expansive ophthalmic ambulatory surgical center, hiring and keeping the best possible employees and coworkers areas integral to the success of your enterprise as attracting and retaining patients….             Download the full blog       ...

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Ideas In Action: New Meanings for Old Sayings

Posted by on Jul 19, 2007 in Blog

July 2007 It’s not what you say, it’s how you say it If it ain’t broke, don’t fix it Getting back to basics     In my marketing work with medical device companies and their customers, I’m finding that some of those old sayings that have been around forever have new meaning that’s applicable in the world of elective medicine. It’s not what you say, it’s how you say it Parents learn quickly that with kids, it’s important to teach about tone and manner in conversation. These little lessons seem to have a big impact, not only on the playground but throughout life....

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Retail Pricing in Refractive Surgery Part II

Posted by on Jun 1, 2003 in Article, Published Works

Retail Pricing in Refractive Surgery Part II

How discounting has hurt physician providers. Last fall, I detailed how trends toward lower retail pricing in refractive surgery had thus far failed to expand overall demand for LASIK procedures at the consumer level. This article aims to quantify the impact that price discounting has had on the short-term financial health of refractive surgery providers in the US market… Tags: Industry, Retail Pricing, Price, Pricing, LASIK, retail pricing in refractive, surgery, Market, Refractive surgery, pricing in refractive Download the full article   ...

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