Just Feed Me!

Posted by on May 31, 2011 in Blog

Last month, my wife and I had the pleasure of visiting New Orleans and witnessing the 41st year of Jazzfest (a great music experience for those of you who enjoy outdoor concerts).   Based on a tip from a waitress at breakfast, we learned about a great restaurant that had earned the #1 rating on Trip Advisor and I was determined we would eat there sans reservation.   We found the Louisiana Bistro on relatively quiet Rue Dauphine, which was remarkable given that Bourbon Street craziness resides just one block away.    The place was tiny (we counted 12 tables) and bustling.  The...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

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Building a World-Class Refractive Practice

Posted by on Nov 30, 2008 in Videos

Building a World-Class Refractive Practice

Building a World-Class Refractive Practice   This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering...

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Progression Of Economic Value (POEV)

Posted by on Nov 6, 2008 in Videos

Progression Of Economic Value (POEV)

Progression Of Economic Value (POEV) | Shareef Mahdavi   With the rise of the industrial age in the early 20th century also came automation and factories, whereby manufacturing was the predominant occupation. As farming became increasingly automated, workers migrated from the farm to the factory. At the peak of the industrial economy, 50% of the labor force worked making goods (ie, tangible things) in factories. Although the manufacturing-based economy flourished, it too became subject to increased productivity through automation. Where did those workers go? By the 1950s, the majority of...

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Participant Testimonials | Building a World-Class Refractive Practice

Posted by on Nov 1, 2008 in Videos

Participant Testimonials | Building a World-Class Refractive Practice

Participant Testimonials | Building a World-Class Refractive Practice   Listen to testimonials from participants of the “Building a World-Class Refractive Practice” seminar. This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends...

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