Optos: A Breakthrough in Diagnostic Imaging for the Ophthalmic Practice

Posted by on Mar 20, 2009 in Article, Published Works

Optos: A Breakthrough in Diagnostic Imaging for the Ophthalmic Practice

Optos (Marlborough, MA) has built an ophthalmic technology around wide field diagnostic imaging of the fundus. With over 3,800 units installed worldwide, the Company’s devices have been used to capture over 15 million patient images to date. With the recent introduction of advanced risk based imaging, the Company has begun commercializing its technology to ophthalmology to complement its strong presence in optometry… Tags: SM2 Strategic, Technology, Optos, Ophthalmology, ophthalmic technology, surgeons, patient, Data Download the full article   ...

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What Business are You In?

Posted by on Mar 5, 2009 in Videos

What Business are You In?

What Business are You In?   Shareef Mahdavi explains how to approach external marketing and patient consultations to strengthen the perceived value and make your practice more efficient. Date: March 2009 – Length | 3:12...

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Signature Moments | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Signature Moments | Shareef Mahdavi

Signature Moments | Shareef Mahdavi   Shareef Mahdavi discusses how to have the greatest impact on patients by creating noteworthy experiences. “Refractive surgeons should take a look at how they literally ‘stage’ the various patient experiences in their practices.” Date: March 2009  – Length | 3:15...

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How to Compete Without Cutting Price

Posted by on Mar 1, 2009 in Article, Published Works

How to Compete Without Cutting Price

Refractive surgeons facing a difficult economic climate will do better by adding value than cutting price. There’s no question that the refractive surgery market is down in response to the economy’s overall weakened state. MarketScope data showed that 2008 volumes were down between 20% and 40% compared to 2007 volumes… Tags: Refractive Surgeons, Patients, time, Refractive surgery, surgeons, patient, surgery, Market, Economy, Data Download the full article   ...

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Tactics for the Business Savvy Ophthalmologist

Posted by on Nov 16, 2008 in Videos

Tactics for the Business Savvy Ophthalmologist

Tactics for the Business Savvy Ophthalmologist   Shareef Mahdavi, President of SM2 Strategic, offers advice on incorporating premium lenses in your practice, creating positive patient experiences, and becoming a business savvy surgeon. Date: November 2008  – Length | 9:43...

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