A marketing plan that hinges on listening

Posted by on Feb 11, 2018 in Article, New Article

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%… Download the full article   ...

Read More

Physician, know thyself before hiring

Posted by on Jun 19, 2016 in New Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

Read More

The EHR Jungle: Survival of the Fittest

Posted by on Nov 9, 2013 in Article, Published Works

The EHR Jungle: Survival of the Fittest

In all my years working with technologies to help ophthalmologists enhance their practice of medicine, I have never seen anything quite like the process of transitioning from paper to digital medical records. In my consulting practice, I have worked with several electronic health record (EHR) companies, most recently Medflow… Tags: customer, Customer Satisfaction, EHR, Medflow, medical, Ophthalmology, Vision, Ophthalmology     Download the full article   ...

Read More

CLEO 2012 (Optical Society of America)

Posted by on Mar 21, 2012 in Engagements

CLEO 2012 (Optical Society of America)

May 9, 2012 (San Jose, CA) Speaking | “Femtosecond Technology Comes of Age in Ophthalmology” During the past decade, the femtosecond laser has emerged to become widely used in refractive surgery.  This process began with LASIK and now continues with cataract surgery, the two most widely performed surgical procedures (elective surgery and traditional surgery, respectively) in the US and likely worldwide.  This talk will review the history of commercialization of this technology. Panel Description: The introduction of femtosecond lasers to improve vision has revolutionized...

Read More

Speaking | Hawaiian Eye 2012

Posted by on Feb 9, 2012 in Engagements

January 20, 2012 (Maui, HI)   Speaking | Hawaiian Eye 2012 Shareef’s Topic: “Marketing of Premium Cataract Surgery”   “As the field of ophthalmology constantly changes, so will Hawaiian Eye’s program content. In 2012, we’ll take your skills to the next level and explain how to incorporate cutting-edge procedures into your practice, such as femtosecond laser-assisted cataract surgery and combined cataract and glaucoma procedures. In addition to today’s hot topics, you’ll receive a comprehensive update on every aspect of your practice, including...

Read More