Laser Cataract Surgery: the Next New Thing in Ophthalmology

Posted by on Mar 1, 2011 in Article, Published Works

Laser Cataract Surgery: the Next New Thing in Ophthalmology

Mainstream consumers’ experiences foster more rapid adoption across the spectrum of technological innovation, including what you have to offer as an eye surgeon. In 2010, ophthalmologists became aware of the next big revolution in the field: using a femtosecond laser to perform cataract surgery. Seemingly out of nowhere, four companies emerged with announcements, booth demonstrations, and approvals… Tags: Refractive Symposium, Experiences, Cataract surgery, Cataract, surgery, Femtosecond Laser Download the full article   ...

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IOLMaster 500: Improving Upon the “Gold Standard” in Biometry for Cataract Surgery

Posted by on Oct 1, 2010 in Published Works, Report

IOLMaster 500: Improving Upon the “Gold Standard” in Biometry for Cataract Surgery

This year, the new IOLMaster® 500 platform has been launched in Europe with the promise of even greater performance of this core technology used in cataract surgery. The key question is whether IOLMaster 500 is a significant improvement over two current offerings, the IOLMaster Version 5 (also from Carl Zeiss) and the Lenstar LS900® (Haag-Streit, Koeniz Switzerland)… Tags: Technology, surgery, Cataract surgery, Promise, Cataract, IOLMaster 500, SM2 Strategic, surgeons Download the full article   ...

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PREMIUM PRACTICE TODAY: Online Reputation Management

Posted by on Sep 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Online Reputation Management

Online Testimonials Can Be a Boon to Your Practice When it comes to patients’ testimonials, word of mouth can more appropriately be described as “word of mouse.” The Internet has created a brave new world for surgeons, where they are no longer in control of their brand image or reputation. Web sites that review products and services have evolved now to review doctors, either as another category (eg, Yelp.com) or as the sole reason for the Website’s existence (eg, RateMDs.com)…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Importance of Practice Culture in the Premium Channel Environment

Posted by on Jan 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Importance of Practice Culture in the Premium Channel Environment

The character of the lead surgeon can color the entire organization,so it is the surgeon’s responsibility to make the culture a positive one. Every organization even a physician’s office has a unique culture. According to an online article from the American Academy of Ophthalmology’s Website, that culture determines how patients, staff, and doctors feel when they walk in the office. The practice owner or top surgeon plays the key role in determining the office culture…                   Download the full blog       ...

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Nobody Wants Eye Surgery

Posted by on Nov 4, 2009 in Article, Published Works

Nobody Wants Eye Surgery

Surgeons struggle with patients’ desires when promoting presbyopia-correcting IOLs. In this relatively new era, when cataract surgeons can act as direct providers and charge patients for certain uncovered services, I offer one essential truth: no one wants to undergo eye surgery. Most people desire a nice vacation, new furniture, or a new wardrobe… Tags: surgery, premium, Patients, Cataract, presbyopia-correcting IOLs., surgeons Download the full article   ...

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