The Heart of Motivation

Posted by on Jan 30, 2013 in Blog

The role of every coach is to motivate his or her players to perform their best.   In professional sports, this can become very challenging as the season wears on and teams are tired.    With the NFC conference championship game looming,  San Francisco 49ers coach Jim Harbaugh had his staff find pictures – the high school recruiting photo – of  his players and had them posted above each player’s locker.  As is Coach Harbaugh’s style, he didn’t pronounce the pictures or their purpose and left the players to figure it out for themselves. Those pictures brought lots of laughter...

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Incorporating Premium IOLs Intro Practice: No Excuses

Posted by on Mar 23, 2009 in Article, Published Works

Incorporating Premium IOLs Intro Practice: No Excuses

It is a question of language and lifestyle, not technology and the economy. We are several years into the commercial launch of the premium IOL channel, and the discussion about why these lenses’ modest market penetration is not higher seems to center on two culprits: the technology and the economy… Tags: premium, Market, Cataract, Patients, surgery, surgeons, Technology, Cataract surgery, Money, Economy Download the full article   ...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the opposite effect on the provider. Most of what I hear...

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How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

Posted by on Mar 20, 2008 in Article, Published Works

How Perceptions of Money and Pricing Influence Demand for Refractive Surgery

The realm of elective medicine has created a unique opportunity as well as placed a significant burden on the ophthalmic surgeon who performs refractive surgery. Collecting money directly for a medical procedure requires the refractive practice to be skilled in retail as well as clinical care… Tags: Refractive Practice, Procedure, Price, Pricing, surgery, surgeons, Refractive surgery, Money Download the full article   ...

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Ideas In Action: Pianos, Ice Cream and You

Posted by on Apr 21, 2007 in Blog

April 2007 Pianos, Ice Cream and You The big “E” The Fine Print     You might not have put this together, but Steinway (the legendary piano maker) and Cold Stone (the fast growing ice cream chain) have a lot more in common than many realize. Both have some unique approaches to satisfying customers and building their business brands. Both have built their reputations without advertising (one over the past 150 years, the during the past 5). Pianos, Ice Cream and You When you buy a Steinway, one of the benefits is that the company arranges a concert by a pianist in your...

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