PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Posted by on Apr 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Being in the “elective” mindset is quite different from being in the insurance mindset. There are specialties dedicated to elective procedures, there are specialties dedicated to insurance-covered procedures, and then there is ophthalmic surgery, which straddles the two spheres not only within the same practice but increasingly within the same procedures…             Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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The Mindset of the Refractive Patient

Posted by on Mar 21, 2005 in Article

The Mindset of the Refractive Patient

Using what we have learned so far to improve how we attract consumers. When laser refractive surgery became available in the US in 1995, the refractive surgery market included fewer than 1, 000surgeons who had performed radial keratotomy(RK) or automated lamellar keratomileusis on a total of 400, 000 patients. Ten years later, approximately4, 000 US ophthalmic surgeons have performed a combined lamellar/laser procedure (LASIK) on more than 4 million patients. refractive surgery has emerged as its own consumer product category, with high public awareness of LASIK—a stark contrast to earlier...

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The Mindset of the Refractive Patient

Posted by on Mar 21, 2005 in Article, Published Works

The Mindset of the Refractive Patient

Using what we have learned so far to improve how we attract consumers. MARCH 2005 I CATARACT & refractive SURGERY TODAY I 77COVER STORY When laser refractive surgery became available in the US in 1995, the refractive surgery market included fewer than 1, 000surgeons who had performed radial keratotomy(RK) or automated lamellar keratomileusis on a total of 400, 000 patients… Tags: consumers, Product, surgery, LASIK, Laser Refractive Surgery, Cataract, Patients, surgeons, Market, Refractive surgery Download the full article   ...

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