Physician, know thyself before hiring

Posted by on Jun 19, 2016 in Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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SEO vs SEM: Which will serve you better?

Posted by on Jun 18, 2016 in Article, Published Works

SEO vs SEM: Which will serve you better?

In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important… Tags: Management, Search Engine Optimization, Search Engine Marketing, medical care, Survey Download the full article   ...

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A New Era in Healthcare: ALPHAEON

Posted by on Nov 11, 2013 in Blog

  Earlier this month, we witnessed the birth of a new company called ALPHAEON. Those attending the recent American Society of Plastic Surgery in San Diego saw first-hand the debut of a company dedicated to improving patient outcomes as well as patient experiences.   ALPHAEON is the brainchild of Robert Grant, an industry executive who has been a client of mine while at the helm of multiple companies in the self-pay segment including Biolase (laser dentistry), Allergan Medical (Botox, Latisse, Juvederm) and Bausch + Lomb Surgical (LASIK and lens-based refractive surgery). He is an...

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The EHR Jungle: Survival of the Fittest

Posted by on Nov 9, 2013 in Article, Published Works

The EHR Jungle: Survival of the Fittest

In all my years working with technologies to help ophthalmologists enhance their practice of medicine, I have never seen anything quite like the process of transitioning from paper to digital medical records. In my consulting practice, I have worked with several electronic health record (EHR) companies, most recently Medflow… Tags: customer, Customer Satisfaction, EHR, Medflow, medical, Ophthalmology, Vision, Ophthalmology     Download the full article   ...

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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