Physician, know thyself before hiring

Posted by on Jun 19, 2016 in Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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SEO vs SEM: Which will serve you better?

Posted by on Jun 18, 2016 in Article, Published Works

SEO vs SEM: Which will serve you better?

In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important… Tags: Management, Search Engine Optimization, Search Engine Marketing, medical care, Survey Download the full article   ...

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The EHR Jungle: Survival of the Fittest

Posted by on Nov 9, 2013 in Article, Published Works

The EHR Jungle: Survival of the Fittest

In all my years working with technologies to help ophthalmologists enhance their practice of medicine, I have never seen anything quite like the process of transitioning from paper to digital medical records. In my consulting practice, I have worked with several electronic health record (EHR) companies, most recently Medflow… Tags: customer, Customer Satisfaction, EHR, Medflow, medical, Ophthalmology, Vision, Ophthalmology     Download the full article   ...

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Tech Talk: Know When to Hold ’em, Know When to Fold ’em

Posted by on Feb 27, 2013 in Editor

PREMIUM PRACTICE TODAY: Tech Talk: Know When to Hold ’em, Know When to Fold ’em

Making tough equipment and technology choices. When it comes to running a medical practice, business acumen is certainly important. When it comes to operating a successful premium practice that consistently exceeds the expectations of even the most discriminating patients, the ability to make tough business decisions is paramount…               Download the full blog       ...

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