PREMIUM PRACTICE TODAY: Marketing Premium IOLs

Posted by on Oct 27, 2011 in Editor

PREMIUM PRACTICE TODAY: Marketing Premium IOLs

It is all about building the base. Marketing is all about strategically sharing information with appropriate consumers to help them appreciate how they can benefit from specific products or services. Ironically, marketing is one of the most amorphous of the social sciences…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

Posted by on Apr 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

The Web site should reflect your practice’s position as a premium provider. Every day in the United States, 175 million people use the Internet. According to Pew Research, 84%of them are searching for information about health care services, more than half are doing soon behalf of another party, and 44% have reviewed someone’s commentary on the topic…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Telephone

Posted by on Mar 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Telephone

An Integral Tool for Marketing Your Premium Practice. Premium practices must continually strive to improve the level of service they provide to customers. One often-neglected but essential area in need of enhancement is the call center…               Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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What Business are You In?

Posted by on Mar 5, 2009 in Videos

What Business are You In?

What Business are You In?   Shareef Mahdavi explains how to approach external marketing and patient consultations to strengthen the perceived value and make your practice more efficient. Date: March 2009 – Length | 3:12...

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