Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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SEO vs SEM: Which will serve you better?

Posted by on Jun 18, 2016 in Article, Published Works

SEO vs SEM: Which will serve you better?

In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important… Tags: Management, Search Engine Optimization, Search Engine Marketing, medical care, Survey Download the full article   ...

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A New Era in Healthcare: ALPHAEON

Posted by on Nov 11, 2013 in Blog

  Earlier this month, we witnessed the birth of a new company called ALPHAEON. Those attending the recent American Society of Plastic Surgery in San Diego saw first-hand the debut of a company dedicated to improving patient outcomes as well as patient experiences.   ALPHAEON is the brainchild of Robert Grant, an industry executive who has been a client of mine while at the helm of multiple companies in the self-pay segment including Biolase (laser dentistry), Allergan Medical (Botox, Latisse, Juvederm) and Bausch + Lomb Surgical (LASIK and lens-based refractive surgery). He is an...

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Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cataract Surgery

Posted by on Oct 24, 2012 in Article

Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cataract Surgery

Today’s cataract surgeon has adopted non-contact optical biometry as the standard of care in performing IOL calculations. While modern formulae incorporate multiple variables as part of their calculations, Axial Length and Keratometry readings continue to be the inputs that are most influential in determining IOL power. Some of the newer generation formulas such as Holladay 2 and Olsen now incorporate more elements to help increase accuracy…. Download the full...

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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Posted by on Sep 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Advanced Internet marketing consists of more than just a pretty page. It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…         Download the full blog       ...

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