A marketing plan that hinges on listening

Posted by on Feb 11, 2018 in Article, New Article

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%… Download the full article   ...

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Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in New Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cataract Surgery

Posted by on Oct 24, 2012 in Article

Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cataract Surgery

Today’s cataract surgeon has adopted non-contact optical biometry as the standard of care in performing IOL calculations. While modern formulae incorporate multiple variables as part of their calculations, Axial Length and Keratometry readings continue to be the inputs that are most influential in determining IOL power. Some of the newer generation formulas such as Holladay 2 and Olsen now incorporate more elements to help increase accuracy…. Download the full...

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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Posted by on Sep 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Advanced Internet marketing consists of more than just a pretty page. It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…         Download the full blog       ...

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Speaking | Hawaiian Eye 2012

Posted by on Feb 9, 2012 in Engagements

January 20, 2012 (Maui, HI)   Speaking | Hawaiian Eye 2012 Shareef’s Topic: “Marketing of Premium Cataract Surgery”   “As the field of ophthalmology constantly changes, so will Hawaiian Eye’s program content. In 2012, we’ll take your skills to the next level and explain how to incorporate cutting-edge procedures into your practice, such as femtosecond laser-assisted cataract surgery and combined cataract and glaucoma procedures. In addition to today’s hot topics, you’ll receive a comprehensive update on every aspect of your practice, including...

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