PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Posted by on Jul 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Press 1 if you think patients should receive prompt, personal attention when they call your practice. Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…         Download the full blog       ...

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CLEO 2012 (Optical Society of America)

Posted by on Mar 21, 2012 in Engagements

CLEO 2012 (Optical Society of America)

May 9, 2012 (San Jose, CA) Speaking | “Femtosecond Technology Comes of Age in Ophthalmology” During the past decade, the femtosecond laser has emerged to become widely used in refractive surgery.  This process began with LASIK and now continues with cataract surgery, the two most widely performed surgical procedures (elective surgery and traditional surgery, respectively) in the US and likely worldwide.  This talk will review the history of commercialization of this technology. Panel Description: The introduction of femtosecond lasers to improve vision has revolutionized...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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PREMIUM PRACTICE TODAY: Here Comesthe Sun

Posted by on May 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Here Comesthe Sun

To help you prepare for the coming rebound, this month’s issue discusses how to market your premium practice. Summarizing the last 24 months in song would be quite the contest. BJ Thomas’ “Raindrops Keep Falling on My Head” would be vying for a spot with Pink Floyd’s “The Wall” as the most appropriate song for the industry’s economic blues…           Download the full blog       ...

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A Survey of Consumer Demand for Premium Cataract Surgery

Posted by on Mar 26, 2009 in Published Works, Report

A Survey of Consumer Demand for Premium Cataract Surgery

Since their introduction five years ago, presbyopia-correcting IOLs have created a new category within cataract surgery. The combination of greater visual functionality with the ability to charge an additional fee for the implantation of these lenses has given ophthalmology a new premium-level offering to consumers who are considering cataract surgery… Tags: Survey, Ophthalmology, consumers, Cataract surgery, surgery, Patients, Results, Vision, Data, Market Download the full article   ...

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