Humphrey Field Analyzer HFA3:Improving on a Standard

Posted by on Jan 10, 2015 in Report

The Humphrey Field Analyzer was first launched in 1984 as a means of automating the accurate yet arduous Goldmann manual kinetic perimetry test used to measure defects in the visual field. Over the years, the HFA has become the standard method used to assess and monitor visual field loss. Over 45,000 units are in use worldwide, providing clinicians with a standard platform for measuring, analyzing and communicating test results… Download the full article   ...

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Refractive Cataract Surgery – State of Market Development

Posted by on May 29, 2013 in Videos

Refractive Cataract Surgery – State of Market Development

Shareef Mahdavi’s Presentation at Refractive Cataract Surgery – State of Market Development Date: April 2013  – Length | Duration 6:50 Progam Details...

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PREMIUM PRACTICE TODAY: Walk this Way

Posted by on Oct 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Walk this Way

Following in the footsteps of specialties that have a retail component can put premium practices on a profitable path. With 12,000 Americans turning 50 years of age every day, you would think that the “if you build it they will come” strategy would be all it should take to attract premium IOL patients. Nothing could be further from the truth. As cosmetic surgeons, dermatologists, and other practitioners in medical specialties that have a retail component have learned, when services are partially or completely paid for out of pocket—even if demographic trends make for a fertile...

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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Posted by on Sep 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Advanced Internet marketing consists of more than just a pretty page. It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Posted by on Jul 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Press 1 if you think patients should receive prompt, personal attention when they call your practice. Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…         Download the full blog       ...

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