2011 Experience Management Achievement Recipient

Posted by on Jan 25, 2012 in slider

2011 Experience Management Achievement Recipient

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Made in America: The Return Of Innovation

Posted by on Sep 11, 2011 in Videos

Made in America: The Return Of Innovation

Made in America: The Return Of Innovation   If you find yourself wondering what’s happened to innovation and the ability for Americans to invent new products, you will want to watch this video tour of Tech Shop SF, a member-based place (Kinda like your high school woodshop… on steroids!) where people can bring their dreams to life by prototyping new product concepts. Have you seen that little “square” that attaches to the iPhone and iPad for credit card transactions? It was invented at Tech Shop, and it is among hundreds of new ideas coming to the marketplace....

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PREMIUM PRACTICE TODAY: Online Reputation Management

Posted by on Sep 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Online Reputation Management

Online Testimonials Can Be a Boon to Your Practice When it comes to patients’ testimonials, word of mouth can more appropriately be described as “word of mouse.” The Internet has created a brave new world for surgeons, where they are no longer in control of their brand image or reputation. Web sites that review products and services have evolved now to review doctors, either as another category (eg, Yelp.com) or as the sole reason for the Website’s existence (eg, RateMDs.com)…           Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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The Secret to Success at Starbucks

Posted by on Jan 15, 2007 in Article, Published Works

The Secret to Success at Starbucks

What refractive surgery can learn from premium coffee. Starbucks Corporation (Seattle, WA) has become much more than a large national chain. I’ve long been a fan of how this company has been able to create tremendous value for what was once just a plain cup of coffee. Those several pennies’ worth of ingredients, once fully customized (there are reportedly over 10, 000 different ways you can have your Starbucks cup of coffee made) and served in a pleasant ambience, now fetch $4 a cup, earning the company the nickname Four bucks… Tags: Refractive surgery, Starbucks, success,...

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