A marketing plan that hinges on listening

Posted by on Feb 11, 2018 in Article, New Article

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%… Download the full article   ...

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Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in New Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Posted by on Nov 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Focus on the interaction as opposed to the transaction. Striving to improve patients’ experiences is a worthy goal for any practice and one that is perhaps even more meaningful in the competitive milieu of premium surgery. Exceeding the expectations of these typically demanding patients has clinical and practice management implications that are crucial to the ongoing success of any ophthalmic surgery practice aiming to increase its conversion rate…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: My Way: Surgeon Profiles

Posted by on Mar 27, 2012 in Editor

PREMIUM PRACTICE TODAY: My Way: Surgeon Profiles

The secret to my success. Like a successful surgical plan, a winning strategy for practice management depends on the special something supplied by the lead surgeon. Call it the “surgeon factor” or the “X factor.” Either way, it is the element that makes one practice prosper while another suffers from its lack…               Download the full blog       ...

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Speaking | Hawaiian Eye 2012

Posted by on Feb 9, 2012 in Engagements

January 20, 2012 (Maui, HI)   Speaking | Hawaiian Eye 2012 Shareef’s Topic: “Marketing of Premium Cataract Surgery”   “As the field of ophthalmology constantly changes, so will Hawaiian Eye’s program content. In 2012, we’ll take your skills to the next level and explain how to incorporate cutting-edge procedures into your practice, such as femtosecond laser-assisted cataract surgery and combined cataract and glaucoma procedures. In addition to today’s hot topics, you’ll receive a comprehensive update on every aspect of your practice, including...

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