The Experience Is the Marketing

Posted by on Nov 7, 2007 in Article, Published Works

The Experience Is the Marketing

Surgeons need to shift their focus to attract patients. Throughout 2007 I have highlighted companies whose products and services excel in their respective industries via my column and in various other articles for Cataract & refractive Surgery Today. My editorials took us well outside the ophthalmic industry to see what one can learn from personal music players, gourmet coffee, warehouse shopping, fine dining, charitable giving, video gaming, and even outdoor adventures… Tags: Economy, surgeons, Customer Experience, Customer, Fine Dining, Leadership, Cataract & Refractive...

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Top 10 Marketing Mistakesby Refractive Surgeons

Posted by on Apr 26, 2006 in Published Works, Report

Top 10 Marketing Mistakesby Refractive Surgeons

1. Surgeon-centric vs. Patient-centric Most medical practices are designed for the convenience of the doctor rather than the customer. In refractive surgery, a major symptom of this problem has been the attempt to differentiate based on technology (important to the surgeon) rather than on the benefits of the procedure (important to the customer)… Tags: Refractive Surgeons, Technology, surgeons, Leadership, Marketing, surgery, Refractive surgery, Procedure Download the full article   ...

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