Who Is The Competition? They’re Closer Than You Think

Posted by on Feb 24, 2006 in Article, Published Works

Who Is The Competition? They’re Closer Than You Think

Last month’s column focused on the need to differentiate your services as a LASIK provider in order to successfully compete in the refractive surgery market. This position implied that other providers are the LASIK surgeon’s main competitors. Now, let me turn the tables on you, and say that your competition is not other providers at all, but actually prospective LASIK patients. That’s right, your competition is patients, not doctors… Tags: Patients, surgery, Lasik Surgery, refractive, Market, Refractive surgery, Your Practice, Competition, LASIK Download the full...

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Ready! Fire! Aim!

Posted by on Mar 18, 2002 in Article

Ready! Fire! Aim!

Where’s the mark in your marketing? To the ophthalmologist, one of the most positive aspects of LASIK surgery is that there are so many people who could benefit from the procedure, a number approaching one-half of the total population. It’s a big number, and it has become a great source of frustration for providers who wonder why more people don’t elect to undergo the procedure. There are many answers to this question, but let’s limit this discussion to one factor that you can control: a lack of targeting… Download the full article   ...

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Ready! Fire! Aim!

Posted by on Mar 1, 2002 in Article, Published Works

Ready! Fire! Aim!

Where’s the mark in your marketing? To the ophthalmologist, one of the most positive aspects of LASIK surgery is that there are so many people who could benefit from the procedure, a number approaching one-half of the total population. It’s a big number, and it has become a great source of frustration for providers who wonder why more people don’t elect to undergo the procedure. There are many answers to this question, but let’s limit this discussion to one factor that you can control: a lack of targeting… Download the full article   ...

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