Decision Time

Posted by on Mar 15, 2010 in Article, Published Works

Decision Time

Do certain types of patients take longer than others to schedule LASIK surgery? Refractive surgeons have long tried to understand why some patients delay their decision to have LASIK after their consultation. Reasons typically involve lingering fear, concern over cost, and/or waiting for a specific event to occur. We were curious to understand the impact of time on the decision process and if the delay in signing up for surgery is influenced by demographic or physiological patient characteristics… Tags: Refractive Surgeons, staff, patient, Patients, Physiological, surgeons, time,...

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The Whoops! Factor

Posted by on Jun 29, 2005 in Article, Published Works

The Whoops! Factor

Consumers who undergo the process of deciding to have refractive surgery overcome a great deal of innate fear before choosing in favor of it. Having weighed the potential benefits and risks, they go forward with the hope and expectation of experiencing daily life without glasses. For nine of every 10 patients, the procedure goes as planned, the outcome is great, and everybody’s happy… Tags: surgery, Fear, Patients, Experience, surgeons, Refractive surgery, Procedure Download the full article   ...

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When Fear Is the Factor

Posted by on Apr 20, 2005 in Article, Published Works

When Fear Is the Factor

Understanding how to deal with this key emotion. Fear is a word that has a broad definition. In refractive surgery, it is often said that there are only two obstacles to patients’ having a procedure: price and fear. I agree, and this month, I want to explore the topic of fear in greater detail… Tags: Price, surgery, Refractive surgery, Fear Download the full article ...

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No Fun! Why visiting the doctor is making it harder to attract patients

Posted by on Oct 28, 2004 in Article, Published Works

No Fun! Why visiting the doctor is making it harder to attract patients

Why visiting the doctor is making it harder to attract patients. How many people do you know who would say that visiting their doctor is something to which they look forward? Probably very few. More often, a person bemoans such an appointment as if it were some type of short-term prison sentence. Perhaps it was recent back-to-back visits to both the doctor and the dentist that helped to remind me that medical appointments are, simply put, not a fun experience… Tags: refractive, Fear, visiting the doctor, Patients, surgery, appointments, Refractive surgery Download the full...

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Barriers to Patient Acceptance

Posted by on Nov 1, 2001 in Article, Published Works

Barriers to Patient Acceptance

We’re managing the wrong issue. Two emotions that drive human behavior are greed and fear. When it comes to LASIK, the factors that drive patient decision-making can also be boiled down to two: price and fear. Over the past 20 months, the industry has been obsessed with trying to manage the price issue: “If I drop my price, won’t more people come to have LASIK?”“How does she make money offering LASIK at such allow price?” “His volume is tanking because his fees are so high. ” You recognize these hallway discussions at shows and meetings. It appears we’ve been discussing the...

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