PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Posted by on Nov 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Focus on the interaction as opposed to the transaction. Striving to improve patients’ experiences is a worthy goal for any practice and one that is perhaps even more meaningful in the competitive milieu of premium surgery. Exceeding the expectations of these typically demanding patients has clinical and practice management implications that are crucial to the ongoing success of any ophthalmic surgery practice aiming to increase its conversion rate…         Download the full blog       ...

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Just Feed Me!

Posted by on May 31, 2011 in Blog

Last month, my wife and I had the pleasure of visiting New Orleans and witnessing the 41st year of Jazzfest (a great music experience for those of you who enjoy outdoor concerts).   Based on a tip from a waitress at breakfast, we learned about a great restaurant that had earned the #1 rating on Trip Advisor and I was determined we would eat there sans reservation.   We found the Louisiana Bistro on relatively quiet Rue Dauphine, which was remarkable given that Bourbon Street craziness resides just one block away.    The place was tiny (we counted 12 tables) and bustling.  The...

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Laser Cataract Surgery: the Next New Thing in Ophthalmology

Posted by on Mar 1, 2011 in Article, Published Works

Laser Cataract Surgery: the Next New Thing in Ophthalmology

Mainstream consumers’ experiences foster more rapid adoption across the spectrum of technological innovation, including what you have to offer as an eye surgeon. In 2010, ophthalmologists became aware of the next big revolution in the field: using a femtosecond laser to perform cataract surgery. Seemingly out of nowhere, four companies emerged with announcements, booth demonstrations, and approvals… Tags: Refractive Symposium, Experiences, Cataract surgery, Cataract, surgery, Femtosecond Laser Download the full article   ...

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Laser Cataract Surgery: the Next New Thing in Ophthalmology

Posted by on Feb 11, 2011 in Videos

Laser Cataract Surgery: the Next New Thing in Ophthalmology

Laser Cataract Surgery: the Next New Thing in Ophthalmology   Mainstream consumers’ experiences foster more rapid adoption across the spectrum of technological innovation, including what you have to offer as an eye surgeon. Consumer trends, as well as ophthalmology’s own experience with elective procedures, strongly suggest that surgeons should get involved. The question is, when? Now is the right time to begin thinking and planning, as manufacturers are building their capacity to deliver the devices. Eventually, this technology will make its way into everyone’s...

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PREMIUM PRACTICE TODAY: You’re Hired!

Posted by on Aug 25, 2010 in Editor

PREMIUM PRACTICE TODAY: You’re Hired!

Employees’ engagement, motivation, and retention are key to patients’ satisfaction Much of my research and writing involves the customer’s experience, and how we can greatly enhance what takes place in the medical environment. Memorable experiences do not happen on their own. It takes a superb team of employees to design, stage, and continuously improve what happens when a customer walks in the door…           Download the full blog       ...

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