Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in New Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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Speaking | Medflow User Group Meeting 2012

Posted by on Feb 9, 2012 in Engagements

January 8-9, 2012 (Charlotte, NC)   Speaking | Medflow User Group Meeting 2012 Shareef’s Topic: “EHR and the Customer Experience for Your Patients: Thoughts for the Road”   The meeting will focus on two days of sessions geared toward giving you the direction needed to successfully achieve Meaningful Use and receive federal stimulus payments. The meeting will be conducted in a hands-on environment led by knowledgeable members of the Medflow staff as well as members of the eye care community whose practices have achieved Meaningful Use. The Meeting is open to...

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Speaking: Unitron UNITE Program

Posted by on Feb 9, 2012 in Engagements

February 24-25, 2012 (San Juan, Puerto Rico)   Speaking | Unitron UNITE Program Shareef’s Topic: Workshop | Refining the Customer Experience in the Audiology...

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2011 Experience Management Achievement Recipient

Posted by on Jan 25, 2012 in slider

2011 Experience Management Achievement Recipient

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The Premium Experience Network

Posted by on Jan 19, 2012 in slider

The Premium Experience Network

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