PREMIUM PRACTICE TODAY: Marketing Premium IOLs

Posted by on Oct 27, 2011 in Editor

PREMIUM PRACTICE TODAY: Marketing Premium IOLs

It is all about building the base. Marketing is all about strategically sharing information with appropriate consumers to help them appreciate how they can benefit from specific products or services. Ironically, marketing is one of the most amorphous of the social sciences…             Download the full blog       ...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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A Survey of Consumer Demand for Premium Cataract Surgery

Posted by on Mar 26, 2009 in Published Works, Report

A Survey of Consumer Demand for Premium Cataract Surgery

Since their introduction five years ago, presbyopia-correcting IOLs have created a new category within cataract surgery. The combination of greater visual functionality with the ability to charge an additional fee for the implantation of these lenses has given ophthalmology a new premium-level offering to consumers who are considering cataract surgery… Tags: Survey, Ophthalmology, consumers, Cataract surgery, surgery, Patients, Results, Vision, Data, Market Download the full article   ...

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Progression Of Economic Value (POEV)

Posted by on Nov 6, 2008 in Videos

Progression Of Economic Value (POEV)

Progression Of Economic Value (POEV) | Shareef Mahdavi   With the rise of the industrial age in the early 20th century also came automation and factories, whereby manufacturing was the predominant occupation. As farming became increasingly automated, workers migrated from the farm to the factory. At the peak of the industrial economy, 50% of the labor force worked making goods (ie, tangible things) in factories. Although the manufacturing-based economy flourished, it too became subject to increased productivity through automation. Where did those workers go? By the 1950s, the majority of...

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