PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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Optos: A Breakthrough in Diagnostic Imaging for the Ophthalmic Practice

Posted by on Mar 20, 2009 in Article, Published Works

Optos: A Breakthrough in Diagnostic Imaging for the Ophthalmic Practice

Optos (Marlborough, MA) has built an ophthalmic technology around wide field diagnostic imaging of the fundus. With over 3,800 units installed worldwide, the Company’s devices have been used to capture over 15 million patient images to date. With the recent introduction of advanced risk based imaging, the Company has begun commercializing its technology to ophthalmology to complement its strong presence in optometry… Tags: SM2 Strategic, Technology, Optos, Ophthalmology, ophthalmic technology, surgeons, patient, Data Download the full article   ...

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Ideas in Action: Back to Basics

Posted by on Apr 2, 2008 in Blog

April 2, 2008 I have to admit I’ve been a longtime fan of Starbucks. Not so much of their coffee, but of their founder, Howard Schultz. As a man who is driven by something far greater than financial success, he returned to his role as CEO at the beginning of this year amidst concern that the world’s largest purveyor of gourmet coffee had lost some of its focus. You may recall hearing the news that Starbucks locations in the US, all 11,100 of them, closed one afternoon in February for a 3-hour training session involving 150,000 workers. Some might view this as a big hit to revenue,...

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Elevating Service to Experience

Posted by on Oct 12, 2007 in Article, Published Works

Elevating Service to Experience

What surgeons can learn from a bunch of Geeks. The personal computer has become integral to the daily lives of millions of people. Not surprisingly, it has spawned many products and companies that support it, from furniture to software and, of course, repair. Back in1994, a young computer engineer founded a computer repair company with $200 and called it the “Geek Squad. ”1 Twelve years later, he sold the company to electronics retailer Best Buy Co. , Inc. (Richfield, MN)… Tags: Geek Squad, Service, surgeons, Best Buy, Elevating Service Download the full article     ...

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Ideas in Action: iPod Ergo Sum

Posted by on Aug 17, 2007 in Blog

August 2007 iPod Ergo Sum It’s Okay to Take a Bite Creating Leverage     iPod Ergo Sum Those of you who took Latin class in your school days will recognize the play on one of its most famous phrases, Cogito Ergo Sum. Written in 1637 by philosopher Descartes, I think, therefore I am became foundational to western thought and philosophy. 370 years later, a company called Apple is changing the way we think about goods and services for working (iMac and iBook), communicating (iPhone), lounging (Apple TV) and listening (iTunes). The largest driver of all these products is also...

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