Homeward Bound

Posted by on Oct 20, 2008 in Article, Published Works

Homeward Bound

The future of educating patients. When we look closely at the factors that influence the demand for eye care services, we tend to focus on the content of what is being offered (eg, description of a procedure or type of prescription, discussion of outcomes, and costs). We could classify the content as the what part of the communication process with patients. The method of counseling patients rarely includes the how component; we tend to consider our methods of communication only as an afterthought… Tags: Eyemaginations, communication, Procedure, Patients Download the full...

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Ideas In Action: New Meanings for Old Sayings

Posted by on Jul 19, 2007 in Blog

July 2007 It’s not what you say, it’s how you say it If it ain’t broke, don’t fix it Getting back to basics     In my marketing work with medical device companies and their customers, I’m finding that some of those old sayings that have been around forever have new meaning that’s applicable in the world of elective medicine. It’s not what you say, it’s how you say it Parents learn quickly that with kids, it’s important to teach about tone and manner in conversation. These little lessons seem to have a big impact, not only on the playground but throughout life....

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Minding Your Bedside Manners

Posted by on Nov 1, 2003 in Article, Published Works

Minding Your Bedside Manners

How doctors’ communication skills affect the refractive practice. Kudos to the National Board of Medical Examiners (NBME), which recently announced that newly minted MDs will have to pass a “clinical skills” exam. For the first time since the 1960s, doctors will be evaluated on their ability to listen to and communicate with patients. The exam, created to evaluate doctors’ interactions with patients, recently completed a successful pilot program at the University of Michigan (Go Blue!) and will now become nationally standardized… Tags: Refractive Practice, Survey, time,...

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The Telephone: Friend or Foe?

Posted by on Mar 1, 2003 in Article, Published Works

The Telephone: Friend or Foe?

First impressions can make or break you. In a high-end service business like refractive surgery, there is simply no substitute for face-to-face, in-person communication between the provider and the customer. If practitioners could entice all the consumers interested in refractive surgery to meet them in person, many more procedures would likely take place… Tags: Service, time, communication, refractive, Refractive surgery, surgery, consumers, surgeons Download the full article   ...

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