PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Posted by on Jul 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Press 1 if you think patients should receive prompt, personal attention when they call your practice. Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…         Download the full blog       ...

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What Is Your Story?

Posted by on May 3, 2012 in Blog

Storytelling is a mode of communication that has been around as long as people have gathered around the fire.   We love a good story, which is why the storytellers among us can hold the attention of audiences large and small.  

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Social Media Helps The Help

Posted by on Aug 23, 2011 in Blog

A recently released movie called “The Help” finished this past weekend as the top grossing movie, beating out bigger budget flicks about apes, kids, and a re-made barbarian.  What’s remarkable about this feat is that The Help didn’t open as the top movie its first week.   Opening week sets the tone for a movie’s revenue trajectory,  and revenue as well as ranking typically fall with each succeeding week a movie is in theaters.    The Help broke that trend, appealing to males and females 35 years and older.  Several movie analysts have stated that social media had a big...

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Eyemaginations Testimonial

Posted by on Feb 25, 2010 in Videos

Eyemaginations Testimonial

Eyemaginations Testimonial   Recently, Eyemaginations released a new product that I believe redefines how we influence patients’ behavior before and after office visits. 3D-Eye Home is part of a long-term trend of decentralizing patients’ medical experience by moving educational events/encounters from the doctor’s office to their homes…. The 3D-Eye Home platform addresses one of the key sticking points in medicine: the communication gap between doctors and patients that results in lower compliance. Practices do not need to use 3D-Eye Office to use 3DEye Home....

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Dad, what’s an Album?”

Posted by on Jan 1, 2009 in Blog

Dad, what’s an Album?”

My son, who received an iPOD last Christmas, innocently blurted this question as I was searching for specific music to load onto the device. Wow, how fast the world has changed! Indeed, it was a bit sobering for me to explain how recorded music has shifted from LP (long play) records to cassette tapes and now CDs. It was a mini-history lesson that was probably lost on him but really hit home with me. Today’s kids and young adults have never known a world without a personal computer, cell phone, DVDs, video games and even the iPOD (at least for the 7 year-olds like my son). They absorb...

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